Friday, October 7, 2011
Sublime
I just read an article about the subliminal messages we receive from advertisers. There was a study done that showed how our subconscious minds can be swayed without us even noticing. Placements of signs, tee shirt logos, colors. There are companies that devote themselves to studying the human mind and how product marketing can affect how we purchase items. Certain stores shuffle around where items are. Each week they are placed in a different area. It is like a treasure hunt, trying to find the item you came in for. That's the idea. To make you search further into the store and possibly see another item you may or may not really need. It is not by accident that the cereals with the most sugar are placed on the bottom shelf. They are there to be at eye level with children. That is the target age group. Not many adults eat Lucky Charms. Everywhere we go, indirect messages are being sent to us. Is it real or is it Memorex?
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