Marketing and Produce

When I was a child, I used to go to the supermarket with my mother. We walked there, pulling a small metal shopping cart behind us. Those were the days when most moms did not drive. The shopping cart was our set of wheels. Once we arrived at the store, the first aisle we went down was the produce aisle. There were stacks of kelly green paper bags next to each bin of fruits and vegetables. You filled the bags with your fresh produce and continued to shop. I can still remember what the aisle smelled like from the mix of paper and fruits. Last night I received an email from one of my doctors. It started off like this..."I do not want to do marketing and was not hired here to produce". Those two words jumped off the screen. Marketing and Produce. Over fifty years the meaning of those words has changed as much as our society has changed, but in reality the meaning never changed. When I was a kid, my mother did marketing to put food on our table. Nowadays young moms still do marketing to put food on the table, but now it is done from an office and on a computer screen. The only produce they are really interested in is the business numbers that their marketing has produced.