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Tuesday, November 10, 2015

Packaging

We live in a modern world. Things are technologically advanced. We can talk on a wireless phone through a signal that beams from outer space. How come no one ever thought about updating the packaging of a bar of cream cheese? It is the worst packaging of any food. First there is a cardboard box that lifts open. Once you lift the flap, it never closes tightly again. If you open it from the side, it still remains unsealed. Once you get to the cheese, you need to fight with the foil wrapping. Lift two ends. Pull back from the seam. Now that you have accomplished that, do you cut the bar of cheese from the length or the width. Either way is sloppy. Once you have used the proper amount, you need to reseal the foil. Do you recinch it? Do you roll it? It never looks neat and it is never air tight. Now you have sloppy foil wrapped cheese being put into a floppy cardboard box. There has to be a better way.

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