Marketing

This is not a political post, it is an observational one. It is about the marketing of a man. Do looks sway opinions? As an example I will use two political figures. One spent years going around the country with his sleeves rolled up. The other went around the same country in a suit and tie. The wardrobe set the subliminal tone. Sleeves rolled up gives a message of availability and camaraderie. A suit and tie gives a message of power and leadership. If I compare them to a school setting, it would be guidance counselor and principal. The guidance counselor is someone you can confide in and someone who will listen to your problems. The principal is a scary person whose office you never want to be called into and is not always likeable. When push comes to shove, in a crisis, who would you want at the helm, sleeves or suits?