Demographics and Marketing

Marketing a product in the correct way makes a big difference. I see that from how each school district sends our their continuing education flyers. One district sends a plain postcard that tells you to go onto the web and look at the catalog. This district has lost almost all of its students because people do not want to scroll online and choose classes. Another school district sends a 20 page catalog out in the mail and they get a good response. Their booklet is a solid yellow color. The third district sends out a beautiful multicolored booklet that looks like a floral painting. This district gets an overwhelming response. I work for all three districts and the courses I offer are all the same. The three districts are no more than 5 miles apart, but the enrollment numbers are so varied. In this case, good marketing makes all the difference.