Un-Fare Pricing

Last night I went online to make my airline reservations for Florida. I like flying Jet Blue. I got online and entered the dates I was looking for. The prices seemed a bit high. I went back and forth from date to date trying to find a better price. I noticed that after ten date changes, the prices also changed. I think that the website is designed to see how many choices you enter and then lower prices so you do not leave their site and book elsewhere. I wound up paying $69 a flight. It started off at $104. Even though I was thrilled at $69, I was annoyed that I had to be online for over an hour until these prices appeared.