Retail Reality

Each year, retailers are getting more insensitive to family values. It started when Black Friday slowly crept its way into Thursday. First it was 5am, then 3am, then midnight madness. This year it started 6pm on Thanksgiving Day. Workers had to cut their holiday short to return to work so that consumers could fight and push each other to get the best deals. The stores thought that this would double their business revenue. In reality, the numbers stayed the same. When people have a certain amount of money to spend on gifts, they will do their best to spread it around on the best deals. When the budget is gone, the consumer is done spending. It doesn't matter which day the money  leaves their pocket. Many people finished their Thanksgiving meal and piled into their cars to go shopping. They spent their money on the "doorbuster" sales and went home happy. On Black Friday, the shoppers who shopped on Thursday, stayed home. They remained home on Saturday too. They were gearing up for Cyber Monday. I was at the mall on Saturday and it was empty. I asked if Friday had been busy and most salespeople told me that the stores were empty then too. So, all that the greedy stores did, was have their workers cut their holiday short and not profit any more from it. I would like to know who thinks up these strategies?