The Masses

My father has an expression that says, "The masses are the a**es". I find this to be especially true during the holiday season. This morning, one of my friends has been camping out at the mall since 5am, with hundreds of other "masses" in order to buy Nike sneakers. The sneakers cost a few hundred dollars. They are not made of gold or silver. They are made of leather and cloth. They are the newest design, that in January, will be the older model. The reason why Nike can charge this absurd price is because absurd people will pay it. Let's get a reality check. They are sneakers. They do not make you smarter and in fact, if you spend that kind of money, I question your sensibility. The CEO's of brands like Apple and Nike really know psychology. Like sheep being led to the slaughter, so are the consumers who wait in line to buy their products. Enjoy the product today, because there is a newer model in production as you wait in line.