Tuesday, October 16, 2018
The Event
Today is a special event in my office. A store at the Americana Mall has agreed to partner with us for a charity event. They will donate 20% of their purchases to our non profit charity. Sounds great, right? Now here is the catch. The event time is from 5pm - 7pm only. The consumer does not get any discount and the items are very expensive. The store did not want any flyers on their premises to let the public know when the event was. We are not allowed to hand out flyers at the mall as there is a no solicitation policy. Do the math. It is dinnertime on a Tuesday and no one knows about it other than my office and our patients, who can barely afford our fees, much less have extra cash for a $300 pair of shoes. I am curious what the final donation total will be.
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