Sears, Roebuck and Co.

Sears, Roebuck and Co. is a large retail store founded in the late 1900's. The unique thing about it, at the time, was that it offered a mail order catalog for those people that resided in rural America and had no easy access to department stores. It was a wonderful idea. Allow people to browse through a catalog and choose what they needed and it would then be mailed to them. It they didn't like it or it didn't fit, it could be exchanged for another. Us "city people" used to laugh at the idea of people buying from a catalog. How country. Poor things, they did not have all of the wonderful shops that we had at our fingertips. Imagine....buying your clothes and shoes from a book. Well, who's laughing now. Americas has now become a Sears, Roebuck society. How many of us now buy our clothes and shoes and many other items from an online catalog? The choice to buy from a catalog has gone from a need to a want. The option remained the same. The public changed.